Sara Matacena · Creative DirectorDirection that makes brands impossible to forget.














I make brands
impossible to forget.
Born in Naples, based in Milan. I'm Sara Matacena, a Creative Director working across tech, luxury, design and editorial. I shape the world a brand lives in: mood, aesthetic, emotional tone. My instinct is to make a feeling permanent before it slips away. Available worldwide, for a select few.
Creative direction across tech, luxury, design and editorial. Concept, direction and craft, carried from first idea to final frame.
I create and direct visual content for brands: campaigns, social systems, motion pieces, AI imagery and branded assets. Built for brands that want to look sharper, more intentional, and harder to ignore.
A simple process. From brief to final assets.
You send a brief or request. I analyse it and we clarify what the brand needs to achieve.
I create a creative direction with moods and references, so we can align on the narrative.
I develop the visual structure through images and storyboards, until the idea is fully framed.
Final assets are prepared for campaign, social, editorial, or screen.
LET'S MAKE
YOUR BRAND
IMPOSSIBLE TO IGNORE
Got a brand, a story, or a bad idea? Contact me.
sara@mataccis.comAvailable worldwide for selected projects
I personally review every inquiry and reply within 1 to 2 business days. I work on a limited number of projects at a time, to keep the focus and the quality. Thank you for your patience.