Sara Matacena · Creative Director

Sara Matacena · Creative Director

Direction that makes brands impossible to forget.

Trusted by
  • Samsung
  • Ferrari
  • NYT
  • Artemide
  • glo
  • Longchamp
  • Cappellini
  • Fotografiska
  • Sky
  • Esselunga
  • Barilla
  • NOW
  • Snapchat
  • Seletti
  • PHILIPS

I make brands
impossible to forget.

Born in Naples, based in Milan. I'm Sara Matacena, a Creative Director working across tech, luxury, design and editorial. I shape the world a brand lives in: mood, aesthetic, emotional tone. My instinct is to make a feeling permanent before it slips away. Available worldwide, for a select few.

Sara Matacena
Creative Director : Milano
Sara Matacena

SELECTED
WORK

Creative direction across tech, luxury, design and editorial. Concept, direction and craft, carried from first idea to final frame.

What I do
Creative direction/Art direction/Visual storytelling/Motion design/Content strategy/Branded content/AI-powered imagery/Creative production

I create and direct visual content for brands: campaigns, social systems, motion pieces, AI imagery and branded assets. Built for brands that want to look sharper, more intentional, and harder to ignore.

FROM IDEA
TO FRAME

A simple process. From brief to final assets.

01

Brief

You send a brief or request. I analyse it and we clarify what the brand needs to achieve.

02

Direction

I create a creative direction with moods and references, so we can align on the narrative.

03

Craft

I develop the visual structure through images and storyboards, until the idea is fully framed.

04

Delivery

Final assets are prepared for campaign, social, editorial, or screen.

LET'S MAKE
YOUR BRAND
IMPOSSIBLE TO IGNORE

Got a brand, a story, or a bad idea? Contact me.

sara@mataccis.com

Available worldwide for selected projects

I personally review every inquiry and reply within 1 to 2 business days. I work on a limited number of projects at a time, to keep the focus and the quality. Thank you for your patience.